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RATE CARD : non-union

While The Sheppard Agency does not use a rate card, the rates below are based on those published by the GVAA that have emerged as the standard for non-union voiceover projects.  We take into account varying usage, bulk, history and other factors but we share these to give you a general understanding of what is typically charged.

TELEVISION ADS
(network, cable or streaming/OTT)

up to 3 months 6 months 1 year
local: 400 800 1200
regional: 500 1000 1500
national: 1250 2500 3200
outside US: 500 1000 1500

TELEVISION AD TAGS
(location, phone number, etc.)

up to 3 months 6 months 1 year
local: 150 300 450
regional: 200 400 550
national: 300 600 850
outside US: 200 400 500

RADIO ADS
(terrestrial, streaming or satellite)

up to 3 months 6 months 1 year
local: 400 400 850
regional: 400 600 950
national: 575 1250 1500
outside US: 400 600 950

RADIO AD TAGS
(location, phone number, etc.)

up to 3 months 6 months 1 year
local: 125 275 375
regional: 175 325 475
national: 250 450 675
outside US: 175 325 475

PAID WEB ADS
(Facebook, YouTube, etc.)

up to 3 months 6 months 1 year
local: 400 800 1200
regional: 500 1000 1500
national: 1000 1500 2000
outside US: 500 1000 1500

WEB AD TAGS
(location, phone number, etc.)

up to 3 months 6 months 1 year
local: 150 300 400
regional: 200 400 500
national: 300 600 800
outside US: 200 400 500

NON-BROADCAST
(client site, internal, industrial, etc.)

up to 2 pages: 400
additional page: 100

CINEMA
(US movie theaters)

3 months: 600
6 months: 1200
1 year: 2400

TV IN-SHOW
(documentary, reality, etc.)

half hour show: 1000
one hour show: 3000

PSA
(TV or radio)

500
(:60 or less)

PUBLIC DISPLAY
(rates are for 1 year usage)

Conference: 500
Trade show: 600
Concert / Sporting event: 700

TV INFOMERCIAL
(direct response, etc.)

1 year national: 1500 (2 hr. session)
1 year north america: 2325 (2 hr. session)

RADIO IMAGING

local: 200
regional: 500
national: 700

TV PROMO

local: 200
regional: 500
national: 900

MOVIE TRAILER

local: 200
regional: 500
national: 2000

TOYS

session fee base: 600 (up to 2 hours)
additional session hour: 250
usage per product: 2000

VIDEO GAMES
(console, app, etc.)

250 to 300 per hr. (2 hr. min)
or
1000 per 4 hour session
*pickup sessions of any length at same rate as above

ANIMATION
(feature film, series, etc.)

prelay: 250 per hr. (2 hr. min)
dubbing: 75 to 100 per hr. (2 hr. min)
walla: 75 to 100 per hr. (2 hr. min)
*pickup sessions of any length at same rate as above

Rates are per spot and do not include lifts, edits, cuts, versions or agency fee.

email: agent@sheppard.agency

call or text: 631.332.9550

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