RATE CARD : non-union
While The Sheppard Agency does not use a rate card, the rates below are based on those published by the GVAA that have emerged as the standard for non-union voiceover projects. We take into account varying usage, bulk, history and other factors but we share these to give you a general understanding of what is typically charged.
TELEVISION ADS
(network, cable or streaming/OTT)
| up to 3 months | 6 months | 1 year | |
|---|---|---|---|
| local: | 400 | 800 | 1200 |
| regional: | 500 | 1000 | 1500 |
| national: | 1250 | 2500 | 3200 |
| outside US: | 500 | 1000 | 1500 |
TELEVISION AD TAGS
(location, phone number, etc.)
| up to 3 months | 6 months | 1 year | |
|---|---|---|---|
| local: | 150 | 300 | 450 |
| regional: | 200 | 400 | 550 |
| national: | 300 | 600 | 850 |
| outside US: | 200 | 400 | 500 |
RADIO ADS
(terrestrial, streaming or satellite)
| up to 3 months | 6 months | 1 year | |
|---|---|---|---|
| local: | 400 | 400 | 850 |
| regional: | 400 | 600 | 950 |
| national: | 575 | 1250 | 1500 |
| outside US: | 400 | 600 | 950 |
RADIO AD TAGS
(location, phone number, etc.)
| up to 3 months | 6 months | 1 year | |
|---|---|---|---|
| local: | 125 | 275 | 375 |
| regional: | 175 | 325 | 475 |
| national: | 250 | 450 | 675 |
| outside US: | 175 | 325 | 475 |
PAID WEB ADS
(Facebook, YouTube, etc.)
| up to 3 months | 6 months | 1 year | |
|---|---|---|---|
| local: | 400 | 800 | 1200 |
| regional: | 500 | 1000 | 1500 |
| national: | 1000 | 1500 | 2000 |
| outside US: | 500 | 1000 | 1500 |
WEB AD TAGS
(location, phone number, etc.)
| up to 3 months | 6 months | 1 year | |
|---|---|---|---|
| local: | 150 | 300 | 400 |
| regional: | 200 | 400 | 500 |
| national: | 300 | 600 | 800 |
| outside US: | 200 | 400 | 500 |
NON-BROADCAST
(client site, internal, industrial, etc.)
up to 2 pages: 400
additional page: 100
CINEMA
(US movie theaters)
3 months: 600
6 months: 1200
1 year: 2400
TV IN-SHOW
(documentary, reality, etc.)
half hour show: 1000
one hour show: 3000
PSA
(TV or radio)
500
(:60 or less)
PUBLIC DISPLAY
(rates are for 1 year usage)
Conference: 500
Trade show: 600
Concert / Sporting event: 700
TV INFOMERCIAL
(direct response, etc.)
1 year national: 1500 (2 hr. session)
1 year north america: 2325 (2 hr. session)
RADIO IMAGING
local: 200
regional: 500
national: 700
TV PROMO
local: 200
regional: 500
national: 900
MOVIE TRAILER
local: 200
regional: 500
national: 2000
TOYS
session fee base: 600 (up to 2 hours)
additional session hour: 250
usage per product: 2000
VIDEO GAMES
(console, app, etc.)
250 to 300 per hr. (2 hr. min)
or
1000 per 4 hour session
*pickup sessions of any length at same rate as above
ANIMATION
(feature film, series, etc.)
prelay: 250 per hr. (2 hr. min)
dubbing: 75 to 100 per hr. (2 hr. min)
walla: 75 to 100 per hr. (2 hr. min)
*pickup sessions of any length at same rate as above
Rates are per spot and do not include lifts, edits, cuts, versions or agency fee.